Comments, traffic statistics help empower bloggers

Whether bloggers are writing to change the world, or just discussing a bad break-up, they may get an extra boost of motivation from traffic-measuring and interactive tools that help them feel more connected to and more influential ...

Is your favorite brand authentic?

In the modern media world, consumers are constantly bombarded with advertisements claiming that products are "luxury," "European," created with "old-world traditions and craftsmanship" and more, but how do people know if ...

Consumers infer coolness from brand autonomy, says study

Consumers perceive a brand to be cooler when it suggests it's true to itself and follows its own motives regardless of individual or societal norms and expectations, according to a University of Colorado Boulder study involving ...

Relaxed tourists share more

Tourists set on relaxing and socialising when they reach their holiday destination tend to do little advance research on the internet before making their trip, but are more likely to share travel information and photos on ...

Politics driving personal economic decisions amid COVID-19

In a normal election year, politics are often driven by economics. But as COVID-19 spurred record job losses and stock market sell-offs, Tony Cookson—an associate professor at CU Boulder's Leeds School of Business—and ...

Fostering motivation could keep marginalized girls in school

Education—and girls' education in particular—is often cited as one of the key pathways out of poverty, but in many parts of the world women and girls still face significant barriers that prevent them from attending school. ...

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