Consumers infer coolness from brand autonomy, says study

Consumers perceive a brand to be cooler when it suggests it's true to itself and follows its own motives regardless of individual or societal norms and expectations, according to a University of Colorado Boulder study involving ...

Man's best friend

People have an innate need to establish close relationships with other people. But this natural bonding behaviour is not confined to humans: many animals also seem to need relationships with others of their kind. For domesticated ...

Relaxed tourists share more

Tourists set on relaxing and socialising when they reach their holiday destination tend to do little advance research on the internet before making their trip, but are more likely to share travel information and photos on ...

Comments, traffic statistics help empower bloggers

Whether bloggers are writing to change the world, or just discussing a bad break-up, they may get an extra boost of motivation from traffic-measuring and interactive tools that help them feel more connected to and more influential ...

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