Consumers have an easier time starting toward a goal than finishing it, but according to a new study in the Journal of Consumer Research, a shift in attention can make all the difference in reaching the finish line.
Social Sciences
Apr 16, 2012
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In the last century something unexpected happened: humans became sedentary. We traded in our active lifestyles for a more immobile existence. But these were not the conditions under which we evolved. David Raichlen from the ...
Other
Mar 22, 2012
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Planning your diet won't really help you gain self-control unless you're feeling good about your weight in the first place, according to a new study in the Journal of Consumer Research. And the same goes for saving money.
Social Sciences
Mar 15, 2012
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Intimate social network Path has kept its stride after a privacy stumble and on Friday began running with Nike.
Internet
Mar 9, 2012
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The downturn in the housing market in the last three years has left the UK a nation of frustrated, unfulfilled house-movers, according to the latest data from Understanding Society, a study of 40,000 UK households funded ...
Social Sciences
Mar 6, 2012
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Consumers who believe they are making progress toward their goals are motivated by limited product variety, unlike people who think they are further from their goals, according to a new study in the Journal of Consumer Research.
Social Sciences
Nov 15, 2011
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When you start a new job, your boss may be more likely to trust you than you are to trust him or her, a new study suggests.
Social Sciences
Sep 28, 2011
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Parents who want to improve their child's motivation to complete homework this school year need to change their own attitude and behavior, according to a new study by Ben-Gurion University of the Negev (BGU) researchers.
Social Sciences
Aug 31, 2011
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Most consumers spend their lives setting -- and revising -- goals. Authors of a new study in the Journal of Consumer Research have unveiled a new model that captures the dynamics of goal revision.
Social Sciences
Aug 10, 2011
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A Kansas State University professor is helping students improve their confidence and academic performance by creating a map of learning.
Social Sciences
Aug 8, 2011
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