The business of biodiversity: can we put a value on nature?

Nature provides people with everything from food and water to timber, textiles, medicinal resources and pollination of crops. Now, a new approach aims to measure exactly what a specific ecosystem supplies in order to incentivise ...

Customers who binge-consume are more valuable

A study in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), shows that in contrast to traditional market segmentation, one based on "binge consumption" brings a ...

New resource to record Britain's trees launched

Treezilla, the monster map of trees, was launched by The Open University and partners on 14 June 2013. The citizen science project aims to map every tree in Britain through Treezilla.org and the related apps.

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