Researchers from Texas A&M University published new research in the INFORMS journal Marketing Science, which shows that retailers' branded mobile apps are very effective in increasing customer engagement, increasing sales ...
Economics & Business
Sep 3, 2019
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Lighter, faster and even smarter smartphones will premiere at the world's biggest mobile fair next week, sparking a race for ways to prevent network overload from rendering the phones "dumb".
Consumer & Gadgets
Feb 24, 2012
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Seok Kang, an associate professor in the Department of Communication at The University of Texas at San Antonio, is researching how professional sports teams build loyalty by engaging their fans through their mobile devices.
Social Sciences
Nov 28, 2017
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4
For its inaugural lunge into the mobile gaming business, Nintendo isn't relying on bouncy plumber Mario or sword-wielding hero Link. Instead, the Japanese gaming giant is looking to its legions of cutesy avatars.
Business
Mar 17, 2016
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3
Exposure to prompts to make in-app purchases in mobile games has a significant impact on children's purchasing behaviour, according to a recent study funded by the European Commission involving Dr Giuseppe Veltri, who now ...
Social Sciences
Jul 6, 2016
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16
French videogame star Ubisoft on Thursday unleashed enchantingly wacky "Rabbids" characters on Apple's coveted iPhone, iPad, and iPod touch devices.
Software
Apr 6, 2012
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Hispanic children read for more than an hour a day, an average of 14 minutes more per day than non-Hispanic white children, according to a new study released today (Dec. 11) by Northwestern University and the National Center ...
Social Sciences
Dec 12, 2013
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(Phys.org) -- A scientific analysis of players interacting through a popular online game has provided a unique insight into social mobility and other human behaviours.
Software
Jun 29, 2012
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For almost as long as there have been computers, there have been people intent in playing games with them.
Software
Mar 5, 2014
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Sony unleashes its powerful new PlayStation 4 video game console on Friday, seeking to win over consumers with immersive, realistic game worlds and easy online sharing with friends.
Consumer & Gadgets
Nov 14, 2013
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