New study shows marketing a brand's simplicity can backfire
When companies tout the simplicity of their products, they may unknowingly invite customer dissatisfaction, new University of Oregon research finds.
When companies tout the simplicity of their products, they may unknowingly invite customer dissatisfaction, new University of Oregon research finds.
Economics & Business
Jun 3, 2024
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In the hours immediately following the events at the United States Capitol on Jan. 6, no one quite knew how to describe what had happened. It wasn't simply because nothing like it had occurred in a century, but also because ...
Social Sciences
Jan 22, 2021
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