Want a successful Super Bowl ad? Don't make people think
What makes TV ads most likable? UC Davis marketing professor Prasad Naik says those that tell a story and don't make you think.
What makes TV ads most likable? UC Davis marketing professor Prasad Naik says those that tell a story and don't make you think.
Social Sciences
Feb 4, 2019
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3
It seems like internet trolling happens everywhere online these days – and it's showing no signs of slowing down.
Other
Feb 4, 2019
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4
The Russian troll farm that disrupted the 2016 US presidential election sought particularly to demoralize Africa-Americans and discourage them from voting, according to a comprehensive new report for the Senate.
Social Sciences
Dec 17, 2018
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14
The year is 2030, and artificial intelligence has changed practically everything. Is it a change for the better or has AI threatened what it means to be human, to be productive and to exercise free will?
Other
Dec 12, 2018
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15
For years, Facebook grew in size and influence at a staggering rate. But recent reports suggest its hold on users —particularly in the developed world —may be weakening.
Internet
Oct 11, 2018
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14
Teens and young adults say cyberbullying is a serious problem for people their age, but most don't think they'll be the ones targeted for digital abuse.
Internet
Oct 4, 2018
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5
A majority of US teenagers say they have been victims of online harassment or bullying, and that social media companies aren't doing enough to fight the problem, a survey showed Thursday.
Internet
Sep 27, 2018
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19
Two-thirds of American adults get at least some of their news from social media, even though many are skeptical about the accuracy of that information, a survey showed Monday.
Internet
Sep 10, 2018
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3
It seems Christmas is coming early this year for social scientists.
Other
Jul 11, 2018
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17
Manon, 17, has a Facebook account but to connect with her friends she turns to other social networks like Instagram or Snapchat.
Internet
Jun 24, 2018
0
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