Consumer resistance to sustainability interventions

Researchers from University of Queensland, University of Melbourne, and Universidad Finis Terrae published a new paper in the Journal of Marketing that studies consumer resistance to a nationwide plastic bag ban implemented ...

Do consumers enjoy events more when commenting on them?

Researchers from Rutgers University and New York University published a new paper in the Journal of Marketing that explores the phenomenon of user-generated content during experiences.

Social media content matters for job candidates, researchers find

Applying for a job? Don't come across as self-absorbed on your Facebook page. Don't express your strong views on potentially controversial topics either. According to researchers at Penn State, job recruiters are less likely ...

How gangs use social media

The menacing photos that Tevin, a young man affiliated with a Chicago street gang, posted on social media were dramatically different from the 20-year-old whom Stanford sociologist Forrest Stuart got to know during his two ...

page 6 from 14