Research finds most effective influencer marketing tactics

A YouTube personality takes a break from chatting about video games to talk about a web hosting service. An Instagram account devoted to beauty spotlights a new haircare product. A TikToker shouts out a fast-food sandwich ...

Does technology really enhance our decision-making ability?

An Army scientist recently won a best paper award at the Association for Computing Machinery's 26th Conference on User Modeling, Adaptation and Personalization for discovering that most people cannot distinguish between liking ...

Can social media connect science and society?

Social media is society's favourite platform for sharing, seeking and consuming information – what role is there for the scientific community in this environment?

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