Twitter forcing a strategy switch for businesses

Brand power takes on a whole new meaning on Twitter, where more than a million people follow Sockington, a tweeting feline who muses about litter boxes and salmon.

Twitter all-star? Best Buy puts number at 250

(AP) -- After buzz built online about a new marketing job, Best Buy Co. Inc. is reworking the help-wanted listing that sought Twitter experience and put a number on it - 250 followers.

Recession forces new focus in e-commerce marketing

(AP) -- Online retailers are shifting their marketing from traditional advertising to less expensive tools like Facebook.com and Twitter and e-mail as they seek market share or just work to retain customers, according to ...

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