As the 2016 presidential race comes into view, social media app-of-the-moment Meerkat offers American candidates a promising but perhaps risky way to reach out to the masses.
Internet
Mar 20, 2015
0
32
Selling used to be so simple: pack up the wagon, harness the horse, and head to the nearest settlement. Today, retailers have to allocate their marketing dollars across a multitude of channels, from stores, catalogs, and ...
Economics & Business
May 7, 2015
0
15
Marketers want to create buzz, but it's not always so easy. For a marketing message to spread like wildfire, not only does it have to reach the target audience, but it also has to be well-timed and well-placed. SThAR, an ...
Computer Sciences
Dec 14, 2015
0
70
Researchers from QUT's Social Media Research Group (SMRG) are ramping up their analysis of social media activities surrounding the Queensland state election campaign this year, by drawing on cutting-edge social media analytics ...
Computer Sciences
Jan 19, 2015
0
38
(AP) -- Call him the Digital Candidate: President Barack Obama is asking supporters to use Facebook to declare "I'm In!" for his re-election campaign and is using Twitter to personally blast out messages to his nearly 9 ...
Internet
Jun 28, 2011
1
0
Even as online platforms tightened rules for political ads, digital spending set new records in the 2018 US midterm elections and appears poised for further growth in 2020.
Internet
Nov 11, 2018
0
8
The linguistic and discursive style of Donald Trump's tweets varied systematically before, during, and after the 2016 presidential campaign, depending on the communicative goals of Trump and his team, according to a study ...
Social Sciences
Sep 25, 2019
0
5
When it comes to business, Facebook co-founder Mark Zuckerberg is undeniably a visionary.
Internet
Sep 28, 2017
0
2
At the centre of a scandal over alleged misuse of Facebook users' personal data, Cambridge Analytica is a communications firm hired by those behind Donald Trump's successful US presidential bid.
Internet
Mar 19, 2018
0
14
Donald Trump's campaign is said to have spent 44 million dollars on Facebook, running 175,000 variations of political adverts during the election campaign, compared to a spend of 28 million dollars by Hillary Clinton's campaign. ...
Social Sciences
Oct 25, 2018
0
3
