Donald Trump's campaign is said to have spent 44 million dollars on Facebook, running 175,000 variations of political adverts during the election campaign, compared to a spend of 28 million dollars by Hillary Clinton's campaign. ...
Social Sciences
Oct 25, 2018
0
3
Some countries are bringing in legislation to fight "fake news", a particular menace during election campaigning, but critics warn of the danger to freedom of expression and the media.
Internet
Jul 13, 2018
1
8
At the centre of a scandal over alleged misuse of Facebook users' personal data, Cambridge Analytica is a communications firm hired by those behind Donald Trump's successful US presidential bid.
Internet
Mar 19, 2018
0
14
Search the hashtag "flu" on Twitter and you'll find a free-flowing stream of comments from people across the country. In 140 characters or fewer, they offer threads of information about their symptoms, how long they've been ...
Other
Nov 10, 2017
0
10
When it comes to business, Facebook co-founder Mark Zuckerberg is undeniably a visionary.
Internet
Sep 28, 2017
0
2
A few days before the presidential election in France this year, documents purported to contain unverified information that was damaging to Emmanuel Macron's campaign were leaked online, just before a nationwide moratorium ...
Social Sciences
Jul 20, 2017
0
1
Can humour on social media help managers find the most appropriate candidates for the job vacancies they hope to fill? Writing in the International Journal of Internet Marketing and Advertising, researchers from Finland, ...
Social Sciences
Mar 22, 2017
0
4
Marketers want to create buzz, but it's not always so easy. For a marketing message to spread like wildfire, not only does it have to reach the target audience, but it also has to be well-timed and well-placed. SThAR, an ...
Computer Sciences
Dec 14, 2015
0
70
Selling used to be so simple: pack up the wagon, harness the horse, and head to the nearest settlement. Today, retailers have to allocate their marketing dollars across a multitude of channels, from stores, catalogs, and ...
Economics & Business
May 7, 2015
0
15
As the 2016 presidential race comes into view, social media app-of-the-moment Meerkat offers American candidates a promising but perhaps risky way to reach out to the masses.
Internet
Mar 20, 2015
0
32
