Mobile advertisements rising in Asia

More advertisers are reaching out to buyers through their mobile phones, with growth in the Asia-Pacific region outpacing the global rate, international mobile ad network InMobi said Tuesday.

Zite news app accused of copyright infringement

The Washington Post, Dow Jones, Time Inc. and other news organizations have accused iPad news reader Zite of copyright infringement and told the Canadian startup to stop displaying their articles.

USA Today rewrites strategy to cope with Internet

(AP) -- USA Today, a newspaper created nearly 30 years ago to appeal to people who grew up watching television, is revising its formula to try to counter the Internet's threat to its survival.

Social media gaining value as component of super bowl advertising

(PhysOrg.com) -- Despite the high cost of advertising during the Super Bowl — commercial time has sold for upwards of $3 million per 30-second ad — the big game continues to attract sponsors interested in reaching ...

Google to keep powering MySpace ads, search

MySpace on Thursday announced that Google will continue to power advertising and search at the flagging online social network under pressure to improve its financial performance.

News Corp. net profit up on movie, cable TV showing

Global media giant News Corp. posted an 11 percent rise in quarterly net profit on Wednesday as strong results from its movie, cable television and book publishing divisions offset a newspaper slump.

Research shows advertisers new ways to hunt for TV bargains

(PhysOrg.com) -- The scene is played out in living rooms across America daily: A favorite television show builds to its riveting conclusion, and a commercial for fast food, automobiles or laundry detergent fills the screen.

Recession forces new focus in e-commerce marketing

(AP) -- Online retailers are shifting their marketing from traditional advertising to less expensive tools like Facebook.com and Twitter and e-mail as they seek market share or just work to retain customers, according to ...

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