The male response to depictions of ideal masculinity in advertising is typically negative, which has implications for advertisers and marketers targeting the increasingly fragmented consumer demographic, according to research ...
Social Sciences
Aug 1, 2012
11
0
(Phys.org) -- An article on the role of masculinity in the ongoing financial crisis has been published in the July issue of Organisation journal. The article, entitled 'Managing Masculinity/Mismanaging the Corporation' is, ...
Economics & Business
Jul 18, 2012
5
0
The acute economic downturn that began in 2008 sometimes is called the "mancession" to reflect its harsher impact on men than women. As recently as last November, 10.4 percent of adult men were unemployed as compared to 8 ...
Social Sciences
Aug 23, 2011
0
0
The firefighting profession has a strong trademark characterised by heroes and masculinity. This image is commonly reinforced not only in media but also for example in the firemen calendars produced by the firefighters themselves. ...
Social Sciences
Jun 27, 2011
1
0
The longer a man's fourth or ring finger is compared to his index finger, the more likely he is to be judged attractive by women, according to a study released Wednesday.
Other
Apr 20, 2011
9
1
Do common stereotypes about female characteristics keep the number of women in management roles low? This is the question posed by Janka Stoker and her colleagues from the University of Groningen in the Netherlands in their ...
Economics & Business
Mar 22, 2011
0
0
Women who demonstrate stereotypical masculine traits should be mindful of their behavior if they want to get ahead in the workplace. That is the finding of researchers at George Mason University and Stanford University who ...
Social Sciences
Jan 27, 2011
3
0
Women tend to believe the scientific consensus on global warming more than men, according to a study by a Michigan State University researcher.
Social Sciences
Sep 14, 2010
19
0
(PhysOrg.com) -- Fathers' Day is something of an empty holiday in many urban communities where men are often disconnected from family life, but social workers can make a difference against those odds, according to an expert ...
Social Sciences
Jun 15, 2010
0
0
The hormones, called androgens, are important in the development of masculine characteristics such as aggression and strength. It is also thought that prenatal androgens affect finger length during development in the womb. ...
Plants & Animals
Nov 4, 2009
2
0
