A forthcoming paper in Marketing Science by Columbia Business School Class of 1967 Associate Professor of Business, Brett Gordon, in collaboration with Vineet Kumar, Assistant Professor of Business Administration at Harvard ...
Economics & Business
Aug 16, 2011
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If China could divide its available fertilizers better among its provinces, it could produce 52 million tons more grain. This would enable China to tackle its growing demand for food and animal feed within its own borders.
Environment
May 27, 2011
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A new study from Rice University's Jones Graduate School of Business finds that customers of eBay who participate in the company's online communities become more conservative buyers and more selective and efficient sellers.
Economics & Business
Dec 17, 2010
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(PhysOrg.com) -- The brand name logo on a laptop or a shirt pocket may do the same thing for some people that a pendant of a crucifix or Star of David does for others.
Social Sciences
Sep 28, 2010
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According to Qiong Wang, assistant professor of marketing at the Penn State Smeal College of Business, firms have cultures and personalities that mimic human beings. Firms, like people, have history together. Rooted in this ...
Economics & Business
Sep 20, 2010
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(PhysOrg.com) -- Marketers dream of finding ways to get something to "go viral" on the Internet. Indeed, viral marketing, whether it be through email, YouTube, Facebook or Twitter, has become the Holy Grail of online marketing ...
(PhysOrg.com) -- Companies that join with social causes to sell products not only enhance their image but also improve their bottom line, say University of Michigan researchers.
Economics & Business
Jun 4, 2009
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Wishful bettors, those who make overly optimistic investments, will ultimately harm themselves financially, but they can harm entire markets as well, new research shows.
Social Sciences
Mar 11, 2009
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