Solar power is contagious, study finds

People are more likely to install a solar panel on their home if their neighbors have one, according to a Yale and New York University study in the journal Marketing Science.

Network research needs to focus on temporality and weightedness

The study of complex networks in statistical physics and computational science has become more and more focused on so-called dynamic networks. Where traditional approaches have treated the links in networks as static, contemporary ...

Analyzing the boundaries of privacy in a connected world

About five years ago, Catherine Tucker was pregnant with identical twins when she encountered a serious medical issue. Her unborn children were diagnosed with twin-to-twin transfusion syndrome, a dangerous condition in which ...

A rosy future for Pakistan's cut flower industry

Roses are one of the leading cut flowers in the global floriculture trade. In the last few years, cut flower consumption and the market for high-quality flowers has increased in Pakistan as a result of the country's rapid ...

Removal of restrictions can decrease music piracy

Contrary to the traditional views of the music industry, removal of digital rights management (DRM) restrictions can actually decrease piracy, according to new research from Rice University and Duke University.

Brand name advertising clicks with online shoppers

(PhysOrg.com) -- Brand names in online search engine advertising campaigns can attract more attention and encourage more sales than campaigns that use generic terms, according to Penn State researchers.

Research identifies marketing mix strategy for pharmaceutical firms

Research in Marketing Science by Professor Kamel Jedidi, John A. Howard Professor of Business, Marketing, Columbia Business School; Professor Oded Netzer, Philip H. Geier Jr. Associate Professor, Marketing, Columbia Business ...

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