If a firm faces troubled times during a stable market, strong advertising can carry it through. But when the market is turbulent, a firm's Research and Development is more likely to help save it from bankruptcy. A new study ...
Economics & Business
Jun 19, 2015
0
34
Is being located next to a big-name competitor always bad for your small business? A new study in the Journal of Marketing Research shows that contrary to accepted belief, the presence of a large, nearby competitor can actually ...
Economics & Business
Dec 9, 2014
1
0
Like doctors diagnosing an ailment, University of Akron marketing researchers have peeked into consumers' brains to understand why some ads ring up quick sales while others don't.
Economics & Business
Apr 20, 2015
0
45
Apple's decisive victory in a landmark US patent case against Samsung could reshape the hot sector for mobile devices and slow the momentum of Google and its Android system, analysts say.
Business
Aug 25, 2012
15
0
When it comes to digital privacy, there are plenty of organisations making money out of using your data – Google and Facebook are just two examples. But what if you were the one making the money?
Internet
Jul 30, 2018
0
16
Japanese mobile phone operator NTT DoCoMo said it suspended domestic sales Friday of the smart phone BlackBerry Bold after about 30 users reported the keyboards heated up during recharging.
Consumer & Gadgets
Feb 27, 2009
0
0
A study in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), shows that in contrast to traditional market segmentation, one based on "binge consumption" brings a ...
Economics & Business
Feb 3, 2015
0
11
US sales of smartphones running Google's Android mobile operating system surged past those of Apple for the first time in the first quarter of the year, industry research firm NPD said Monday.
Consumer & Gadgets
May 10, 2010
6
0
BlackBerry, with its diminishing legions of devoted fans, is stepping delicately into the tablet market.
Consumer & Gadgets
May 3, 2011
0
0
While color is one of the primary indicators of sales success within the fashion industry, it's also one of the world's largest sources of water pollution. In fact, textile mills often dump residual dyes and hazardous chemicals ...
Nanomaterials
Apr 26, 2022
0
9
