Better explanations for marketing performance

The foremost challenge in marketing research today is to understand how companies should allocate limited resources as well as the type of returns that can be expected from marketing investments. A better understanding of ...

Bazaarvoice, Proto Labs surge in market debuts

(AP) -- A splashy Wall Street debut by Bazaarvoice Inc. and Proto Labs Inc. is the latest sign that investor appetite for initial public offerings has rebounded after a dismal IPO market in 2011.

Bottom line may be boosted by diversity at the top

Racial diversity at a corporation's top ranks may be good for business, according to new research conducted by a School of Management professor. Results from Dr. Orlando Richard's study suggest that racial diversity at ...

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