When will a message of social responsibility backfire?

Consumers don't react positively to all messages of corporate social responsibility, according to a new study in the Journal of Consumer Research. The message needs to line up with consumers' mindsets and understanding of ...

Supreme Court rejects Tiffany appeal of eBay ruling

The US Supreme Court on Monday rejected an appeal by luxury retailer Tiffany of a ruling that eBay cannot be held liable for trademark infringement for counterfeit items sold through its site.

Heart of glass

What’s the best way to keep track of medicines or luxury goods? Just give them a number, of course. But what if the item you want to keep your eye on is made of glass?

French companies attack Google ads rules

Associations representing major French companies accused US Internet giant Google on Monday of overstepping the mark by putting brand names up for auction as search keywords.

When the quiet logo speaks volumes

The logo on your designer handbag or sports car may say far more about your social status and social aspirations than the brand name itself, according to a new study from the USC Marshall School of Business, which finds that ...

Luxury labels step out into the virtual world

Buying diamond watches or designer labels on the Internet might seem anathema for those able to jet across the world for a shopping spree, yet luxury firms are slowly but surely investing in e-trade.

Luxury industry says EU ruling limits Google ads

(AP) -- Luxury goods manufacturers said a ruling Tuesday from the European Union's highest court will stop Google Inc. selling their brand names as advertising keywords to unauthorized sellers or counterfeiters in Europe.

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