Footballers in flashy cars, City workers in Armani suits, reality TV celebrities sipping expensive champagne while sitting in hot tubs: what drives people to purchase luxury goods? New research suggests that it may be a sense ...
Social Sciences
Sep 19, 2017
0
9
New research suggests our unconscious self-beliefs influence what we value in luxury items, and that rather than targeting particular kinds of consumers, marketers should shape our self-beliefs to fit with their brand.
Economics & Business
Sep 4, 2017
3
8
People who are extraverted and on low incomes buy more luxury goods than their introverted peers to compensate for the experience of low financial status, finds new UCL research.
Social Sciences
Aug 23, 2017
0
4
A vending machine that dispenses luxury cars to well-heeled buyers is the latest space-saving innovation in land-starved Singapore—just don't try to shake it if it gets stuck.
Business
May 19, 2017
0
4
Archaeologists and scientists from the Universities of Bristol and Durham and the British Museum are using cutting edge technology to crack a conundrum surrounding the ancient trade in ostrich eggs.
Archaeology
Apr 11, 2017
0
43
Released on Sept. 4, 1957, Ford dubbed its Edsel "the car of the future." It was designed to stand out, but most people didn't like the way it looked. Add "ugly" to a laundry list of problems from poor performance to a high ...
Economics & Business
Sep 7, 2016
6
145
The luxury goods market for the ultra rich encompasses jewelry, cars, clothes, tableware, ornaments and much more. If luxury hotels, travel and other services are included alongside retail sales, this sector amounted to $1 ...
Social Sciences
Aug 9, 2016
0
4
Seducing hyper-connected "Millennials" poses an increasing challenge for luxury brands, which find their markets slowing as young, skeptical consumers force them to rethink strategies.
Social Sciences
May 29, 2016
0
15
If buying a Rolex is a guilt-inducing extravagance, would the knowledge that a portion of the price is donated to Save the Children ease one's conscience and smooth the sale? New research seems to indicate that it will, upending ...
Social Sciences
Feb 17, 2016
0
8
Luxury items and the high prices they command may make consumers think twice this holiday season about whether the cost is justified. But if that luxury item is linked to "doing good," does that make it an easier purchase ...
Social Sciences
Dec 14, 2015
0
6
