New research suggests our unconscious self-beliefs influence what we value in luxury items, and that rather than targeting particular kinds of consumers, marketers should shape our self-beliefs to fit with their brand.
Economics & Business
Sep 4, 2017
3
8
Purchasing luxury goods can affirm buyers' sense of status and enjoyment of items like fancy cars or fine jewelry. However, for many consumers, luxury purchases can fail to ring true, sparking feelings of inauthenticity that ...
Social Sciences
Dec 20, 2019
1
117
The head of global online auction powerhouse eBay said that China has essentially put up a wall when it comes to non-Chinese Internet firms.
Internet
Oct 18, 2011
1
0
In an age when most people carry smartphones that can tell the time—on top of hundreds of other applications—watch makers are increasingly focused on selling their goods as luxury items.
Consumer & Gadgets
Apr 24, 2013
1
0
Footballers in flashy cars, City workers in Armani suits, reality TV celebrities sipping expensive champagne while sitting in hot tubs: what drives people to purchase luxury goods? New research suggests that it may be a sense ...
Social Sciences
Sep 19, 2017
0
9
In certain situations, people actually salivate when they desire material things, like money and sports cars, according to a new study in the Journal of Consumer Research.
Social Sciences
Sep 14, 2011
0
0
When people purchase luxury items like expensive watches and high-end automobiles, they often consider themselves members of a select group of consumers. According to a new study in the Journal of Consumer Research, when ...
Social Sciences
May 21, 2014
0
0
Archaeologists and scientists from the Universities of Bristol and Durham and the British Museum are using cutting edge technology to crack a conundrum surrounding the ancient trade in ostrich eggs.
Archaeology
Apr 11, 2017
0
43
Luxury items and the high prices they command may make consumers think twice this holiday season about whether the cost is justified. But if that luxury item is linked to "doing good," does that make it an easier purchase ...
Social Sciences
Dec 14, 2015
0
6
With implications for global wildlife trade, research from the University of Stirling and National Institute for Environmental Studies (NIES), Japan has shown how Japan, once the largest consumer country of ivory, stopped ...
Ecology
Nov 9, 2022
0
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