Luxuriating in aspiration

Many people enjoy luxury and those that don't have access to luxury goods and services often aspire to it. Writing in the International Journal of Indian Culture and Business Management, a team explain how in the "West" the ...

When political ideology shapes luxury buying

Political allegiance plays a critical role in the decision to buy luxury goods. New empirical research by David Dubois, associate professor of marketing at INSEAD, Jeehye Christine Kim of Hong Kong UST Business School and ...

Personality drives purchasing of luxury goods

People who are extraverted and on low incomes buy more luxury goods than their introverted peers to compensate for the experience of low financial status, finds new UCL research.

Tag Heuer changes tune, now looking at smartwatches

Barely a few months after dismissing Apple's smartwatch, the new chief executive of luxury Swiss watchmaker Tag Heuer conceded Tuesday that such a hi-tech gadget might after all have a place in his firm's line-up.

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