Consumers don't react positively to all messages of corporate social responsibility, according to a new study in the Journal of Consumer Research. The message needs to line up with consumers' mindsets and understanding of ...
Other
Jul 14, 2011
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Associations representing major French companies accused US Internet giant Google on Monday of overstepping the mark by putting brand names up for auction as search keywords.
Internet
Nov 8, 2010
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The logo on your designer handbag or sports car may say far more about your social status and social aspirations than the brand name itself, according to a new study from the USC Marshall School of Business, which finds that ...
Social Sciences
Jul 26, 2010
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(AP) -- Apple Inc. seems to have missed the memo - you know, the one about the recession.
Business
Jul 21, 2009
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(AP) -- Acer Inc. of Taiwan said Friday it plans solid growth in the previously hard-to-crack Japanese market with a new slim, lightweight laptop that boasts an eight-hour battery life and a cheap price.
Hardware
May 22, 2009
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