How the COVID-19 crisis could remodel the luxury industry

The COVID-19 crisis has hit the luxury and fashion industry hard. According to a study conducted by the Boston Consulting Group, sales in these two sectors could drop by 25% to 30% compared to 2019.

When political ideology shapes luxury buying

Political allegiance plays a critical role in the decision to buy luxury goods. New empirical research by David Dubois, associate professor of marketing at INSEAD, Jeehye Christine Kim of Hong Kong UST Business School and ...

Self-beliefs shape what luxury means to us

New research suggests our unconscious self-beliefs influence what we value in luxury items, and that rather than targeting particular kinds of consumers, marketers should shape our self-beliefs to fit with their brand.

Mimicking luxury goods

The luxury goods market for the ultra rich encompasses jewelry, cars, clothes, tableware, ornaments and much more. If luxury hotels, travel and other services are included alongside retail sales, this sector amounted to $1 ...

Luxury brands struggle to attract Internet generation

Seducing hyper-connected "Millennials" poses an increasing challenge for luxury brands, which find their markets slowing as young, skeptical consumers force them to rethink strategies.

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