The user journey behind socially electric live event experience

Researchers from University of Bath, University of Melbourne, and King's College London published a new paper in the Journal of Marketing that explains a four-stage process that can help firms create pleasurable social atmospheres ...

Pandora buys ticket seller for $450 million

Online radio leader Pandora said Wednesday it was buying ticket seller Ticketfly for $450 million, seeing promise in greater technological integration as the market for live music booms.

Ticketfly buying WillCall for on-premise data

Ticketfly Inc., a San Francisco-based technology company among several posing a challenge to Ticketmaster, is acquiring WillCall Inc., a crosstown rival that turns your smartphone into a mobile wallet at live events.

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