Cutting edge science reveals Gribshunden's shipwrecked secrets

New excavations have coaxed more secrets from Gribshunden, the flagship of the Danish-Norwegian King Hans which mysteriously sank in 1495 off the coast of Ronneby, Sweden. The wreck is internationally significant as the world's ...

The impact of creative strategy on advertising elasticity

Researchers from Brock University and McGill University published a new paper in the Journal of Marketing that shows how marketers can leverage strategic thinking to create advertising that increases sales and ultimately ...

Doomsday Clock now 100 seconds from midnight

While the Doomsday Clock is perilously close to midnight, it is not as close as UK Prime Minister Boris Johnson recently suggested in his COP26 opening remarks.

Seeing is no longer believing: The manipulation of online images

A peace sign from Martin Luther King, Jr, becomes a rude gesture; President Donald Trump's inauguration crowd scenes inflated; dolphins in Venice's Grand Canal; and crocodiles on the streets of flooded Townsville—all manipulated ...

Native bushland's fertility secret

In hotter, dryer conditions with climate change, a secret agent for more sustainable agricultural production could lie in harvesting the diverse beneficial soil microbiome in native bushland settings, scientists say.

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