What motivates people to walk and bike? It varies by income

Lower- and middle-income King County residents who live in denser neighborhoods—with stores, libraries and other destinations within easy reach—are more likely to walk or bike, according to new University of Washington ...

Native bushland's fertility secret

In hotter, dryer conditions with climate change, a secret agent for more sustainable agricultural production could lie in harvesting the diverse beneficial soil microbiome in native bushland settings, scientists say.

The impact of creative strategy on advertising elasticity

Researchers from Brock University and McGill University published a new paper in the Journal of Marketing that shows how marketers can leverage strategic thinking to create advertising that increases sales and ultimately ...

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