Generating 'buzz' about new products can influence their success

The way companies announce new products or build up hype can often influence their success once those new products hit the market, according to new research from Binghamton University, State University of New York. Whether ...

Bridging the opportunity gap in social sector AI

Over the last decade, AI has reshaped the commercial sector and consumer habits—think recommender systems for online shopping or streaming services. While many businesses have jumped headfirst into artificial intelligence, ...

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