Why do appetizers matter more when you're dining out with friends?
First impressions of experiences have a greater impact when consumers share the experience with others, according to a new study in the Journal of Consumer Research.
First impressions of experiences have a greater impact when consumers share the experience with others, according to a new study in the Journal of Consumer Research.
Social Sciences
Jun 18, 2013
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Articles and books are continuously written suggesting how to dress appropriately. However, Quang Ngo, a recent University of Arkansas honors graduate from the Bumpers College of Agricultural, Food and Life Sciences, has ...
Social Sciences
May 28, 2013
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(Phys.org)—It is not enough to be energy efficient; LED lighting also must be consistently high quality and reliable to win over consumers.
Energy & Green Tech
Feb 5, 2013
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NASA rover Curiosity's second day on Mars went "flawlessly," NASA said, confirming the antennas, communication links and generator on the $2.5 billion robot are all working well.
Space Exploration
Aug 9, 2012
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When viewing a website, it takes users less than two-tenths of a second to form a first impression, according to recent eye-tracking research conducted at Missouri University of Science and Technology. But it takes a little ...
Other
Feb 15, 2012
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(PhysOrg.com) -- Having a simple, easy-to-pronounce name is more likely to win you friends and favour in the workplace, a study by Dr Simon Laham at the University of Melbourne and Dr Adam Alter at New York University Stern ...
Social Sciences
Feb 8, 2012
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(PhysOrg.com) -- Its often said that we make judgments about people in the first three seconds of seeing them. Now new research from the University of Hertfordshire, in collaboration with Mathieson & Brooke Tailors ...
Social Sciences
Sep 16, 2011
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(PhysOrg.com) -- The expectations people have about how others will behave play a large role in determining whether people cooperate with each other or not. And moreover that very first expectation, or impression, is hard ...
Social Sciences
Apr 12, 2011
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Rude behavior among employees can negatively affect consumer perceptions -- even when the incivility isn't directed at the customer, reveals new research from the University of Southern California Marshall School of Business.
Social Sciences
Jul 22, 2010
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(PhysOrg.com) -- Soon, manufacturers will be able to advertize with 3D posters that are remarkable for their hitherto unattained spatial effect. The casual observer need not use any special glasses. Modern lighting techniques ...
Hi Tech & Innovation
May 4, 2010
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