Social media and the success of viral campaigns

Two years after millions of people dumped ice water on themselves to raise awareness and money for ALS research, the Ice Bucket Challenge is being deemed a success.

Water-starved South Asia fills buckets with rice, not ice

Water-starved South Asian nations have devised their own answer to the Ice Bucket Challenge taking the social media world by storm, instead filling buckets with rice and other supplies for the needy.

Ice bucket, Brazil elections popular on Facebook

Day after day, Facebook captures our best and worst moments, from the birth of a new baby to heated political spats. So what got discussed the most in 2014? The Ice Bucket Challenge and the death of Robin Williams, to name ...

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