Shoppers are up to one-third more likely to shell out for the premium option when the extra cost is expressed as an add-on, as opposed to a higher overall price, according to new research from the UBC Sauder School of Business.
Economics & Business
Sep 11, 2019
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3
The Russian-German Spektrum-Roentgen-Gamma (SRG) space mission successfully lifted off from the Baikonur cosmodrome on Saturday, July 13 at 14:31. Onboard is the eROSITA X-ray telescope, which was developed and built by a ...
Astronomy
Jul 15, 2019
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91
Researchers at TU Delft have developed highly programmable actuators that, similar to the human hand, combine soft and hard materials to perform complex movements. These materials have great potential for soft robots that ...
Materials Science
Jul 10, 2019
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2
A research team of fusion scientists has succeeded in developing a "nano-scale sculpture technique" to fabricate an ultra-thin film by sharpening a tungsten sample with a focused ion beam. This enables the nano-scale observation ...
Analytical Chemistry
Jul 9, 2019
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0
Micro mechanical elements are indispensable components of modern electrical devices, but the actuation of them requires electrical current. It becomes harder to wire the element as further downscaling of device is pursued. ...
Nanophysics
Jul 2, 2019
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0
Bioinspired engineering strategies rely on achieving the combined biological properties of strength and toughness inherent in nature. Tissue engineers and materials scientists therefore aim to construct intelligent, hierarchical ...
Conductive and compressible carbon aerogels are useful in a variety of applications. In recent decades, carbon aerogels have been widely explored by using graphitic carbons and soft carbons, which show advantages in superelasticity. ...
Nanophysics
May 20, 2019
0
22
Wheat curl mite, greenbug and Hessian fly have long been troublemaker pests for Texas wheat, but a team of Texas A&M AgriLife Research scientists is ready to go high tech to help control them.
Plants & Animals
May 17, 2019
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7
You're donating an old computer storage drive or putting one up for sale on eBay. But first, you erase all the data.
Consumer & Gadgets
Apr 29, 2019
3
9
Scientists find surprising way to affect information storage properties in metal alloy.
Quantum Physics
Apr 25, 2019
1
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