Criticism with care is more persuasive, finds study

When unethical behavior is criticized, demands are often met with defensiveness and denial. How can we overcome this reaction? New research from the University of Zurich demonstrates that criticism is more persuasive when ...

How storytelling can motivate us to help others

The mission of the Annenberg School's Communication Neuroscience Lab has long been to figure out what kind of messages best push us to engage in healthier habits. As COVID-19 began its sweeping disruption of daily life in ...

Conducting research in marketing with quasi-experiments

Researchers from University of Toronto, MIT, and University of British Columbia published a new paper in the Journal of Marketing that aims to broaden the use and usefulness of quasi-experimental methods in marketing by ...

Study finds gender differences in active learning classrooms

Men participated more in an active learning course in science, technology, engineering and math, while women reported lower perceptions of their scientific abilities, were more aware of gender identity and more likely to ...

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