How storytelling can motivate us to help others

The mission of the Annenberg School's Communication Neuroscience Lab has long been to figure out what kind of messages best push us to engage in healthier habits. As COVID-19 began its sweeping disruption of daily life in ...

Conducting research in marketing with quasi-experiments

Researchers from University of Toronto, MIT, and University of British Columbia published a new paper in the Journal of Marketing that aims to broaden the use and usefulness of quasi-experimental methods in marketing by ...

Criticism with care is more persuasive, finds study

When unethical behavior is criticized, demands are often met with defensiveness and denial. How can we overcome this reaction? New research from the University of Zurich demonstrates that criticism is more persuasive when ...

Nudging in a virtual supermarket for more animal welfare

It may be possible to change the purchasing behavior of consumers noticeably using some simple strategies. At least this is what a study, carried out by the University of Bonn and the Technical University of Munich, indicates. ...

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