How storytelling can motivate us to help others

The mission of the Annenberg School's Communication Neuroscience Lab has long been to figure out what kind of messages best push us to engage in healthier habits. As COVID-19 began its sweeping disruption of daily life in ...

Conducting research in marketing with quasi-experiments

Researchers from University of Toronto, MIT, and University of British Columbia published a new paper in the Journal of Marketing that aims to broaden the use and usefulness of quasi-experimental methods in marketing by ...

How social dynamics influence the gut microbes of wild lemurs

Humans aren't the only species whose social behaviors can impact their health. New research from The University of Texas at Austin shows that Verreaux's sifaka, a species of wild lemur native to Madagascar, have gut microbes ...

Great tits change their traditions for the better

Researchers at the University of Konstanz and Max Planck Institute for Animal Behavior in Germany have found that birds are able to change their culture to become more efficient. Populations of great tits were able to switch ...

Friends matter: Giraffes that group with others live longer

A research team led by Monica Bond, research associate at the Department of Evolutionary Biology and Environmental Studies of the University of Zurich (UZH), studied giraffes in Tanzania for five years. The biologists examined ...

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