Mobile Users May Not Buy Into Instant Gratification Cues
Gimmicky contest ads and flashy free-prize messages may be an instant turnoff for mobile users, according to Penn State researchers.
Economics & Business
Apr 29, 2014
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Page 2 - News tagged with gratification
What's the upside of feeling too sad for chocolate?
The instant gratification and the pleasure derived from consuming excessive chocolate and deep-fried foods can lead way to a double-edged sword of negative consequences ranging from weight gain to feelings of low self-esteem. ...
Social Sciences
Mar 11, 2014
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Memo to big box retailers: Goodwill has a shelf life
Big box retailers may have had the secret to combatting online retailers all along: instant gratification. A new study from Columbia Business School that is published in the Journal of Consumer Research warns that the positive ...
Social Sciences
Nov 26, 2013
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News websites should target 'reward seekers,' researcher finds
As newspaper sales continue to decline, many news organizations are searching for ways to improve readership and revenues from their online presences. Now, University of Missouri researchers have found that news organizations ...
Economics & Business
Mar 5, 2013
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Facebook and Twitter more tempting than sex: study
A study arousing interest online Friday found that checking Facebook or Twitter is more alluring than sex for those immersed in Internet Age lifestyles.
Internet
Oct 6, 2012
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Why does the week before your vacation seem longer when you're going far away?
Consumer decision-making is affected by the relationship between time and spatial distance, according to a new study in the Journal of Consumer Research.
Social Sciences
Jul 17, 2012
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Key to Netflix's future: better recommendations
(AP) -- Netflix executives John Ciancutti and Todd Yellin are trying to create a video-recommendation system that knows you better than an old friend. It's a critical mission as Netflix faces pressure from its Internet video ...
Business
Apr 9, 2012
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Instant gratification poses barrier to addressing climate change
Researchers have detected a huge impediment when it comes to working together to halt the effects of climate change: instant gratification.
Environment
Dec 12, 2013
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Music in the digital age
The evolution of technology has changed the way we listen to our favorite songs and interact with music. Apple, for example, recently announced plans to launch a custom-radio service. Pop star Justin Bieber ...
Other
Sep 25, 2012
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Study shows that religious people are better at understanding that small sacrifices lead to big rewards
Delayed gratification: People who are good at overcoming their immediate impulses to take small rewards now — in favor of larger rewards down the road — do better in many areas of life, including academic achievement, ...
Social Sciences
Apr 4, 2012
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