Holiday shoppers, take note. Marketing and psychology researchers have found that in gift giving, bundling together an expensive "big" gift and a smaller "stocking stuffer" reduces the perceived value of the overall package ...
Social Sciences
Dec 12, 2011
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A major national study has found that parents and teachers of gifted children are generally supportive of academic acceleration but continue to have concerns about the emotional impact of fast-tracking education.
Social Sciences
Dec 1, 2011
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(AP) -- More than 25 million current and former Netflix subscribers are being offered a sliver of a $27.5 million settlement from Wal-Mart. The proposed payment is being made to settle allegations that the video subscription ...
Business
Nov 16, 2011
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As shoppers gear up for another mad holiday scramble, smartphones and tablet computers are emerging as Santa's electronic helpers.
Other
Nov 14, 2011
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Remember when gifts were objects, purchased or crafted and wrapped with a bow, then presented with a flourish?
Other
Nov 10, 2011
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The June 2011 edition of the Journal of Consumer Research features research from Professor Daniel Bartels, marketing professor at Columbia Business School, and Oleg Urminsky, marketing professor at The University of Chicago ...
Social Sciences
Jul 12, 2011
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(AP) -- For some, it's the red reindeer Christmas sweater. For others, it's the diamond-encrusted dreidel. Whatever your worst gift nightmare might be, Amazon may soon give you a reason to cheer.
Business
Dec 29, 2010
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If a vegetarian has to buy a steakhouse gift certificate for a friend, her discomfort will lead her to buy something else that reaffirms her identity, according to a new study in the Journal of Consumer Research.
Social Sciences
Dec 22, 2010
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Why do people choose present consumption over their long-term financial interests? A new study in the Journal of Consumer Research finds that consumers have trouble feeling connected to their future selves.
Social Sciences
Dec 22, 2010
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(AP) -- Target is known for being cheap and chic. But now the retailer is making a big push to become known as a destination for electronics.
Telecom
Aug 25, 2010
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