A "gutsy" Indian approach to innovation is being echoed worldwide by multinational companies adopting "frugal" approaches that help them do business faster, better and cheaper.
Economics & Business
Oct 15, 2015
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(PhysOrg.com) -- Frugal companies succeed commercially in part because they consistently control spending and are resourceful with people and products rather than cutting costs reactively, according to a new UC Davis study.
Economics & Business
Jul 26, 2011
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Consumers are constantly bombarded with subtle and even subconscious cues from their environment. A new study in the Journal of Consumer Research examines whether these cues activate goals that affect behavior in the long ...
Social Sciences
Mar 31, 2009
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