Perfume makers seek natural, sustainable scents

In 1921, perfumer Ernest Beaux discovered that adding synthetic aldehydes to natural rose and jasmine scents produced just the right fragrance combination for the iconic CHANEL No. 5 perfume. Today, perfume makers have more ...

Using AI to create new fragrances

Skilled perfumers bring art and science together to design new fragrances, a talent that takes ten or more years to develop. Crafting a fragrance that leaves an impression is one of the most important components a consumer ...

Making fragrances last longer

From floral perfume to fruity body wash and shampoos, scents heavily influence consumer purchases. But for most, the smell doesn't last long after showering before it fades away. Scientists have now developed a way to get ...

Video: The search for human pheromones

Molecules known as pheromones are a potent form of chemical communication in the animal kingdom, able to convey a creature's gender, fertility and more with scent alone. Scientists have sought to determine if humans' body ...

Toward longer-lasting fragrances

Fragrances can be powerful. They can sooth or revitalize, evoke the forest or sea, and remind us of the past. To capture them, manufacturers infuse scents into products from toilet bowl cleaners to luxury perfumes. But once ...

Women and fragrances: Scents and sensitivity

Researchers have sniffed out an unspoken rule among women when it comes to fragrances: Women don't buy perfume for other women, and they certainly don't share them.

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