Researcher uses technology to predict fashion trends

In fashion, combining contrasting fabrics, colors, and textures is what brings an outfit to life. In Heng Xu's career, combining science and art has brought a new way of interpreting data to life—an innovation that might ...

How are ordinary consumers transforming the fashion business?

One of the most important shifts of the 21st century is the ability of consumers to participate in markets they love such as music and fashion. A new study in the Journal of Consumer Research reveals how ordinary consumers ...

Professor analyzes online data to predict future fashion trends

In fashion, combining contrasting fabrics, colors and textures is what brings an outfit to life. In Heng Xu's career, combining science and art has brought a new way of interpreting data to life—an innovation that might ...

Smart and pretty: Fashion designers spruce up smartwatches

Smartwatches don't have to look ugly to be functional. Clothing and accessories designers are collaborating with engineers to produce computerized wristwatches that people will want to wear all day and night.

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