As the Doctor in Sociology of the UPV/EHU-University of the Basque Country Laura Bilbao-Gómez admits, it was a bus shelter that prompted her to do her thesis on the image of the woman's body in advertising and its interaction ...
Social Sciences
Jul 4, 2014
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Beats Electronics' colorful, oversized headphones serve as a fashion accessory to cool kids riding the New York City subway, but as tech companies such as Apple, Samsung and others are discovering, wearable gadgets like smartwatches ...
Business
May 29, 2014
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Coolness helps sell everything from fashion and music to electronics and cigarettes. According to a new study in the Journal of Consumer Research, people and brands become cool by understanding what is considered normal, ...
Social Sciences
May 21, 2014
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Fashion magazines come pre-loaded with scratch-and-sniff panels for perfume and aftershave, but what about advertisements for foods like chocolate chip cookies and fresh-baked bread? According to a new study in the Journal ...
Social Sciences
Feb 11, 2014
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A new study shows New York fashion designers don't just flock to trends: They also do nearly all their business within the confines of the city's historic Garment District.
Social Sciences
Feb 5, 2014
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Soon after new designs hit the fashion runways in New York and Paris, knockoffs can appear on sales racks in as little as two weeks, especially in retail outlets geared toward the young consumer on a budget.
Other
Dec 16, 2013
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The Silicon Valley has had a men's fashion problem dating back to its founders. From their inception, tech companies went out of their way to be different—and that meant no more business suits. Thus brilliant innovations ...
Business
Oct 7, 2013
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Models wearing Google Glass eyewear, Pebble smartwatches and other hot gadgets strutted a catwalk late Monday as Internet technology continued to merge with the world of fashion.
Other
Oct 2, 2013
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Timeless classics on Wednesday got a makeover for spring/summer 2014 at Paris fashion week in a futuristic science fiction-inspired collection from Guy Laroche, marrying versatile high-tech fabrics with traditional silks.
Hi Tech & Innovation
Sep 25, 2013
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New research by one of the UK's leading sociologists shows many older women still feel under pressure to tone down their dress.
Social Sciences
Sep 5, 2013
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