Smarter ads for smartphones: When they do and don't work

Brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But do mobile display ads—those tiny banner ads that pop up in your smartphone's ...

Should family businesses always keep it in the family?

From the Murdochs to the Hiltons, families have long sought to keep their businesses in the bloodline. But new research from Concordia University's John Molson School of Business shows that's not necessarily the best method ...

Branding like Beckham

Creating a family brand as successful as David and Victoria Beckham's is a matter of adhering to practices that promote a family's distinctiveness and visibility, according to a study recently published in Family Business ...

Illuminating 'The Fredo Effect'

(PhysOrg.com) -- Kimberly Eddleston wants to know how the “family” in family-run businesses either serves to constrict or promote a firm’s success.

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