Research reveals cuttlefish can form false memories, too

During an event, details like what you saw, smelled, and felt aren't stored as a single memory. Rather, they are encoded and stored in your brain separately. To retrieve that memory, those pieces must get put back together. ...

Faking it: Can ads create false memories about products?

(PhysOrg.com) -- People who read vivid print advertisements for fictitious products actually come to believe they've tried those products, according to a new study in the Journal of Consumer Research.