Placing ads: Location, location, location

Marketers have always known they must carefully choose where they place their ads, but a new study in Journal of Consumer Research shows that even the nearby content in a publication—its difficulty and design—affect consumers' ...

Remember that time? New study demystifies consumer memory

If a vacation starts out bad and gets better, you'll have a more positive memory than if it starts out good and gets worse—if you're asked about it right afterward, according to a new study in the Journal of Consumer Research.

Gaining respect through the teaching of human rights

Teaching school children about their rights can reduce exclusions and bullying, raise attainment and improve respect between staff and pupils, according to new research carried out by education researchers at the universities ...

Lagoon size can be predicted

(PhysOrg.com) -- The size of Santa Barbara area lagoons can be predicted, according to a new study by UC Santa Barbara scientists, who say that their research could help protect the endangered steelhead trout.

New tracer for better melanoma image

The Australian research published this week in the American Chemical Society's Journal of Medicinal Chemistry describes a new radiopharmaceutical tracer that promises to give clearer pictures of melanoma and could lead to ...

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