How to protect consumers from deceptive comparison pricing

Researchers from Duke University, University of Notre Dame, and Microsoft published a new Journal of Marketing article that examines using "true normal prices" during a sale as a way to reduce deceptive pricing tricks.

How Gen Z are using the past to feel positive about the future

Gen Z loves nostalgia. Sentimentally for things of the past is not a new phenomenon nor is it an emotion reserved for Gen Z. But it would appear, judging by the amount of coverage on the topic, that Gen Z have got it bad. ...

Exploring how our social interactions begin at a young age

What do building pyramids, going to the moon, paddling a two-person canoe or dancing a waltz have in common? All these actions are the result of a common goal between multiple partners and lead to a mutual sense of obligation, ...

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