Lost in translation: When humor kills the message
Getting a laugh may not help get the road safety message across, with a new QUT study showing humorous driver sleepiness advertisements can get lost in translation.
Getting a laugh may not help get the road safety message across, with a new QUT study showing humorous driver sleepiness advertisements can get lost in translation.
Social Sciences
Oct 12, 2017
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(AP) -- Transportation Secretary Ray LaHood said Tuesday he will convene a summit of experts to figure out what to do about driver cell phone use and texting, practices that studies - and a growing number of accidents - ...
Other
Aug 4, 2009
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The U.S. National Transportation Safety Board is investigating the California crash of a Tesla Model S electric car that may have been operating under its semi-autonomous "Autopilot" system.
Other
Jan 24, 2018
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11
Autonomous vehicles get all the headlines, but automakers are gradually adding advanced electronic safety features to human-driven cars as they step toward a world of self-driving vehicles.
Hi Tech & Innovation
Mar 27, 2018
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12
"CarSafe" is a driver safety app that detects dangerous driving behavior using dual-cameras on smartphones. This is the latest smartphone app to come out of Dartmouth and is featured in the September 25 NewScientist. The ...
Software
Sep 26, 2012
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A national study shows that licensing policies for older drivers vary widely in Canada, raising issues for the coming increase in seniors.
Social Sciences
Aug 24, 2011
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The Virginia Tech Transportation Institute and its research partners are transitioning lessons learned about conducting naturalistic driving research to China.
Engineering
Nov 19, 2012
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Kansas State University researchers are discovering the challenges aging creates for drivers.
Social Sciences
Apr 15, 2010
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1
In the wake of car- and truck-based attacks around the world, most recently in New York City, cities are scrambling to protect busy pedestrian areas and popular events. It's extremely difficult to prevent vehicles from being ...
Other
Nov 3, 2017
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Drivers who slow down while using mobile phones have the potential to increase on-road conflicts, a new QUT study warns.
Social Sciences
Apr 11, 2017
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