Size doesn't matter (to everyone) when discounting pre-orders

Introducing new products through pre-order price promotions is a time-honored strategy, but how deep should those discounts be and what factors induce consumers to make the leap of faith needed to plunk down money for a brand-new ...

Is the German discount on fuel being passed on to consumers?

The German federal government introduced the "fuel discount" on June 1, 2022. This reduction in energy taxes means that consumers should pay less for fuel. A team of researchers from Friedrich-Alexander-Universität Erlangen-Nürnberg ...

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