Introducing new products through pre-order price promotions is a time-honored strategy, but how deep should those discounts be and what factors induce consumers to make the leap of faith needed to plunk down money for a brand-new ...
Economics & Business
Feb 15, 2017
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Holiday shoppers flocked online during the critical holiday shopping season, but overall sales in November and December were disappointing.
Business
Jan 15, 2016
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Marketers have said for years that Americans give up their data online, on apps and in stores because of the benefits they receive, such as discounts or special offers. But a new national survey from the University of Pennsylvania's ...
Economics & Business
Jun 8, 2015
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20
United Airlines and online travel website Orbitz have filed suit against a young computer programmer who used a clever trick to get discounted airfares.
Business
Dec 31, 2014
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0
Twitter is expanding its reach into commerce with a new tool called "Offers."
Internet
Nov 25, 2014
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0
Giving customers the VIP treatment is more effective than discounts when it comes to establishing customer loyalty, says a Massey University consumer behaviour specialist.
Economics & Business
Nov 11, 2014
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0
Verizon Wireless is offering $10 or $20 monthly discounts for subscribers who buy their phones through the company's installment plan.
Telecom
Feb 13, 2014
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0
Consumers like to reap the benefits of discounts immediately (not later), according to a new study in the Journal of Consumer Research. Consumers enjoy discounted products much less if they have to wait for them.
Social Sciences
Oct 15, 2013
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0
Nissan is offering cheap leases and big discounts on the Leaf because of slow U.S. sales of the all-electric car.
Energy & Green Tech
Sep 28, 2012
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0
(AP) -- Foodies have a new way to snag reservations at posh urban eateries - and enjoy them at a steep discount.
Internet
Jan 12, 2011
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