A cloak of mystery often shrouds the inner workings of technological giants, but sometimes clarity is in plain sight. A Virginia Tech research team recently uncovered conclusive details about the roles Facebook, Google, and ...
Internet
Jun 24, 2019
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Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable ...
Economics & Business
Mar 21, 2019
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Spending on digital advertising is set to overtake that of traditional media in the United States for the first time in 2019, in a major milestone for the industry, a market tracker said Wednesday.
Business
Feb 20, 2019
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The head of Australia's competition watchdog warned Monday that tough new regulation of tech giants like Google and Facebook was needed to protect the future of independent journalism.
Internet
Feb 11, 2019
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The New York Times moved into the profit column in the fourth quarter, helped by gains in digital advertising and the biggest increase in online subscribers since the months after the 2016 US election.
Business
Feb 6, 2019
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While millions of dollars are spent every day on digital advertising, no research has found these ads actually work—until now.
Social Sciences
Jan 30, 2019
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Google parent Alphabet said Thursday its third-quarter profit rose 36 percent to $9.2 billion, fueled by gains in digital advertising delivered online and on smartphones.
Business
Oct 25, 2018
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As Amazon.com keeps growing and expands into new lines of business, the company is turning its sights on the golden goose of two Silicon Valley rivals: digital advertising.
Business
Jan 3, 2018
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Digital platforms like Facebook and Google will be at the centre of an Australian inquiry announced Monday examining their impact on competition in media and advertising markets.
Internet
Dec 4, 2017
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Negative headlines. Congressional inquiries. Corporate apologies. The heightening scrutiny surrounding Facebook after it allowed Russian trolls and inflammatory political ads to spread on its network is the kind of thing ...
Internet
Oct 26, 2017
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