First study to find digital ads work, on millennials
While millions of dollars are spent every day on digital advertising, no research has found these ads actually work—until now.
While millions of dollars are spent every day on digital advertising, no research has found these ads actually work—until now.
Social Sciences
Jan 30, 2019
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47
Google parent Alphabet said Thursday its third-quarter profit rose 36 percent to $9.2 billion, fueled by gains in digital advertising delivered online and on smartphones.
Business
Oct 25, 2018
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16
A senior Republican senator on Thursday urged US regulators to reopen an antitrust investigation into Google, citing "important developments" since the review was closed in 2013.
Business
Aug 30, 2018
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9
In the wake of Facebook's massive breach of personal data of 87 million users, CEO Mark Zuckerberg answered questions from US politicians over two days of congressional hearings. These questions mostly focussed on the tight ...
Internet
Apr 23, 2018
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7
As Amazon.com keeps growing and expands into new lines of business, the company is turning its sights on the golden goose of two Silicon Valley rivals: digital advertising.
Business
Jan 3, 2018
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22
Digital platforms like Facebook and Google will be at the centre of an Australian inquiry announced Monday examining their impact on competition in media and advertising markets.
Internet
Dec 4, 2017
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4
Negative headlines. Congressional inquiries. Corporate apologies. The heightening scrutiny surrounding Facebook after it allowed Russian trolls and inflammatory political ads to spread on its network is the kind of thing ...
Internet
Oct 26, 2017
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6
To say that advertising as the main business model of the internet is in a crisis would be an understatement. For a start, there is the fact that Google and Facebook between them suck up most of the revenue from digital advertising. ...
Internet
Sep 19, 2017
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12
The US newspaper industry on Monday warned of a "duopoly" in online news by Google and Facebook, and called for legislation that would relax antitrust rules allowing collective negotiations with the internet giants.
Internet
Jul 10, 2017
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5
How would you like to know what's in your mailbox without looking?
Business
Apr 26, 2017
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6