To be or to become: That's the question for advertisers
If you won a million dollars today, what would you do? Say "sayonara" to your boss and head to Bora Bora, or invest your newfound wealth in a long-term T-bill?
If you won a million dollars today, what would you do? Say "sayonara" to your boss and head to Bora Bora, or invest your newfound wealth in a long-term T-bill?
Other
Feb 2, 2010
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(PhysOrg.com) -- Many believe that 1950s cinema portrayed women as complacent, conservative housewives who liked nothing better than to rustle up a three-course meal for their hardworking husbands, but a new book has shown ...
Social Sciences
Dec 15, 2009
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Women who hold supervisory positions are more likely to be sexually harassed at work, according to the first-ever, large-scale longitudinal study to examine workplace power, gender and sexual harassment.
Social Sciences
Aug 8, 2009
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As a woman gets older, physical problems are less likely to influence whether she is sexually active than her partner's health or interest in sex, according to a new study by researchers at the University of California, San ...
Social Sciences
Jun 25, 2009
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Consumers are constantly bombarded with subtle and even subconscious cues from their environment. A new study in the Journal of Consumer Research examines whether these cues activate goals that affect behavior in the long ...
Social Sciences
Mar 31, 2009
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Michigan State University researchers have identified the common desires of today's sophisticated consumer - a groundbreaking study that could help businesses become more competitive in the troubled global economy.
Social Sciences
Mar 5, 2009
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